Its been a while, but I remember when Fon first introduced unfoldingnews.com. It was about a year ago and according to Martin V it was his "vanity search engine" and it is "a search engine that draws from different sources but tells you about all the very recent stories that blogs and news sources have." It was a stupid idea and he finally admitted it.
Martin V Blog: "Unfolding News"
Martin V Blog: "Unfolding News unfolded"
Martin V Blog: "Fon.gs and other Fon´s “toolvertorials”"