ANN ARBOR, Mich., Sept. 29/PRNewswire/ -- Borders Group(NYSE: BGP) today announced that it has signed an agreement with Verizonto provide free Wi-Fi service in virtually all of its more than 500 Bordersstores nationwide. Bordersand Verizonare well underway in the process of equipping stores to offer free Wi-Fi, with service expected to be available by mid-October.
"Re-engaging with customers as a serious bookseller is one of our strategic priorities," said
Borders GroupChief Executive Officer Ron Marshall. "By offering free Wi-Fi, we are extending the open atmosphere of exploration that is at the core of every great bookstore experience and furthering the sense of community we have always fostered at Borders."
Verizon'splatform will allow Bordersto create a splash page that customers first experience when they log on to the free Wi-Fi service, giving Bordersthe opportunity to feature compelling content such as news of hot titles, special discounts and the opportunity to join Borders Rewards(®), the retailer's free customer loyalty program that has 34 million members. Among other benefits, Borders Rewards members earn $5in "Borders Bucks" for every $150of annual qualifying purchases made both in store and at Borders.com.
This agreement builds on an existing relationship between
Bordersand Verizonthat encompasses a number of advanced communications and IT services, including wide area networking and voice-over-IP services, Internet connectivity and e-commerce operations support.
Thursday, October 29, 2009
should have seen this coming since Barnes and Noble starting offering it.