ANN ARBOR, Mich. ,Sept. 29 /PRNewswire/ --Borders Group (NYSE: BGP) today announced that it has signed an agreement withVerizon to provide free Wi-Fi service in virtually all of its more than 500Borders stores nationwide.Borders andVerizon are well underway in the process of equipping stores to offer free Wi-Fi, with service expected to be available by mid-October."Re-engaging with customers as a serious bookseller is one of our strategic priorities," said
Borders Group Chief Executive OfficerRon Marshall . "By offering free Wi-Fi, we are extending the open atmosphere of exploration that is at the core of every great bookstore experience and furthering the sense of community we have always fostered atBorders ."
Verizon's platform will allowBorders to create a splash page that customers first experience when they log on to the free Wi-Fi service, givingBorders the opportunity to feature compelling content such as news of hot titles, special discounts and the opportunity to join Borders Rewards(®), the retailer's free customer loyalty program that has 34 million members. Among other benefits, Borders Rewards members earn$5 in "Borders Bucks" for every$150 of annual qualifying purchases made both in store and at Borders.com.This agreement builds on an existing relationship between
Borders andVerizon that encompasses a number of advanced communications and IT services, including wide area networking and voice-over-IP services, Internet connectivity and e-commerce operations support.
Thursday, October 29, 2009
Borders Signs Agreement with Verizon to Offer Free Wi-Fi
should have seen this coming since Barnes and Noble starting offering it.
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